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Education

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Temple University |  Master of Science
         Major in Sports Business, Concentration in Data Analytics

         May-2019

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University of Massachusetts Amherst | Bachelor of Arts           Majored in Economics, Minored in Japenese
         2010-2014         
 

Experiences

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Biocytogen | Marketing Operations Associate

  • Initiate and lead in data virtualization, data insight analyzing with SEO, SEM related variables. Effectively story tell to marketing director and senior leaderships.

  • Foster the event coordination communication with the outside vendors and senior leadership group. Generate leads through effective outreaching with emails, calls, 1 to 1s.

  • In charge of rebranding efforts include but not limited to redesigning marketing campaigns, website revamp. Helped company’s LinkedIn to increase 50% more impression rate since joining.

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Foxconn Industrial Internet | Partner Manager

  • Managed the relationship with the San Francisco 49ers, acting as the liaison with C-Suite executives to develop and execute new partnership programs to foster a communications cadence that mutually benefited both brands and businesses.

  • Championed and secured the inclusion of in-game, onsite branding on stadium broadcasts and signage resulting in increased exposure and brand recognition and awareness for Foxconn.

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SponsorUnited | Sports Sponsorship Scout/ Marketing Volunteer

  • Serve as first and foremost a collector and organizer of information (online, in media and potentially at the game). Gather public-facing information related to brands, teams, messaging touch-points, marketing inventory and creative.

  • Detailed sponsorship & sports administration insights through the experience of studying, discussing and understanding specific areas of the business.

Bank of America | Relationship Banker

  • Increased sales by approximate 15% through developing and executing a promotional strategy.

  • Acted as a digital ambassador recommending and guiding customers through paperless and faster methods of accessing basic to advance bank transactions.

  • Built strong rapport with customers by connecting on a personal level to better discover, understand, and uncover clients’ banking needs.

  • Provided superior guest services to manage customer check-ins for appointments; efficiently resolved concerns through professional communications.

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Skillsets

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  • Social Media: Instagram, TikTok; Twitter

  • Communication: Writing & editing for social media marketing, public speaking 

  • Computer: Microsoft Office, Adobe Suite, Premiere; PowerBI; Tableau; R 

  • Instagram - Black Circle
  • Facebook - Black Circle
  • LinkedIn - Black Circle
  • email

© 2023 by BOBO.

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